Success and Fitness
My ass is all over the internet. The crazy thing, it’s not exactly what youre thinking. Fitness is an interesting industry. It has so many niche markets and each sector comes with its own method, needs, supply, and demand. However unless your training sport specific athletes, your goal is to be in touch with and well received by the general population, right? Well this is where we introduce the frontlines of fitness, better known as your social media trainers/influencers. You know the people who have millions of followers, selling ebooks and exercise programs that were designed for Susie who just had baby number 3 and wants to feel good about herself again. Well this is where it gets tricky. Having a social media presence takes A LOT of time and effort that most people are wildly unaware of. It’s a full time job making yourself into a brand that would catch the interest of your average consumer. Content creation doesn’t leave a whole lot of time in a day for continuing education or actually working with clients. So we see a huge divide between trainers. First; those who have massive platforms that sell ebooks with nonsensical workouts, and second; those who give their all to their time to training clients and learning, who are seemingly invisible online. Reality is, the two groups don’t work well together and there’s a lot of judgement, criticism, and fingers pointed at whos right or wrong, but pause for a second and imagine the power if they worked together. Take someone with a platform of 1 million people and give them the tools to develop a rock solid program that isn’t terrifying to your 99%, you could change so many lives for the better.
Of course there are outliers to this theory. There are people who have nailed the art of having great content and great material, but there simply aren’t enough of those people out there.. yet. This begs the question, how do you pull off both? After spending the last 10 years coaching and analyzing the fitness space I’ve come to the conclusion that as a trainer you must package yourself in a way that the general population desires with a unique selling point being your knowledge and skillset. I specialize in strength & performance. That includes weightlifting, HIIT, CrossFit, gymnastics, calisthenics, and bodyweight strength. My goal has always been to show the feminine side of fitness. My curves and softness aren’t intimidating to most, and I found a balance between mesmerizing people with movement and dropping jaws when I start lifting heavy weight over my head. I want women to believe in the possibility of being beautifully feminine and unarguably strong at the same time. The general population sees a nice body and cute smile, which gives me a fighting chance to share my theories on fitness to those I just grabbed the attention of.I have had the chance to work with some of the most amazing clients in the world who are defying the impossible every single day. The reality is, I had to put my body on display so that I had the opportunity to share my knowledge and true passion with the world. I want to be out there directly working with the general population because that’s who needs our help, regardless the cost, the backlash, the criticism from keyboard warriors and other fitness critics. Showing skin is like a powerful attention getter in an essay, once I have it I’ve got you hooked, then the real magic and power is in the rest of the pages. I have absolutely no regrets about how I market myself, but just between you and me.. don’t bring up my Instagram around my grandma.
